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16.12.2014

Rating og joy

 


The target audience of the research: the population of Ukraine aged from 18 and older

The sample is representative by age, gender, region and type of settlement

Optional quantity: 2400 respondents

Personal formalized interview (face to face)

Margin of error is less than 2,1%

The period of completion: 1 - 9 of December 2014 


According to the research conducted by Sociological group "Rating", most of respondents (71%) consider itself happy (including 28% - clearly happy, and 18% - unhappy, undecided - 11%.

To the question "What brings you more joy in your life?" 68% of respondents said that the family, 56% - children, 44% - friends. Next in the ranking of "joy": money and receiving gifts (25%), work and watching television (24%), to give gifts (23%), to communicate with the nature (20%), music (19%), doing household chores (18%), travel and the Internet (16%).

The next in the ranking of joy - pets (15%), books and food (14%), birthday (13%), sex and cinema (12%), shopping, vacation / holidays, prayer (church) (11% ). Less widespread – to sing songs and play sports (9%), to dance and privacy (6%), the victory of their favorite team and education (5%), theater (4%), alcohol (3%), gambling (2 %). Undecided 3%, nothing brings joy 4% of respondents.

Interesting was the result of grouping the pleasures. Factor analysis showed that it is possible to allocate the following types of pleasures: "material" (gifts, shopping, birthday, travel), "entertaining" (dance, sing songs, theater, books, music, movies), "youth" (training, vacation / vacation, friends), "unhappy" (watching TV, eating, money), "family" (family, children), "destructive" (soft drugs, gambling, alcohol), "privacy" (prayer (church), housekeeping housework, communicate with nature, privacy), "male" (victories of s favorite team, to play sports, work, internet, sex).

Assessment of the situation in the East. Foreign policy orientations of the population
Post-election mood of the population: November 2014
Dynamics of attitude to Holodomor: November 2014
Countries that would like to be born and live
Attitude to world leaders in Ukraine
Dynamics of patriotic moods
Relations between the state and business
Electoral moods of the population: July
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